Search Engine Marketing Explained

So what does this goobledygook means? Simple. Search Engine Marketing is another form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. And its further broken down to two main methods namely, Search Engine Optimization (SEO) and Pay-Per-Click Campaigns (Paid Search).

Upon combing Search Engine Marketing revolves around promoting your website and your company name through increasing the visibility in the Search Result Pages. This is a revolutionary form of advertising whereby the internet is used as a channel to support your marketing initiatives. Over the years, Search Engine Marketing industry has been booming and is still on the rising trend to achieve greater growth. By having premium listings with top search engines like Yahoo!, Google and MSN, your company can leverage on such big names in the online industry to get qualified sales leads, extensive exposure and branding.

So, whats our Goal?

To be in the path of your audience every time they search, every place they search, in short, every search.

Searchers Behaviours : the majority of searchers QUIT by the 3rd Page!

Search influence Offline purchases

33% of users believe the top ranking is the top brand.

 

Here’s something to ponder about. Over one million people read/subscribe to NY Times. But did you know, Google’s News Tab has 5,7000,000 searchers a month and Yahoo’s News Tab has 29, 000,000 searchers a month.

In future, the brands that win are the brands who’s customers tell the best stories online..and guess what? We are sure your customers are already talking (Blogging) about your business, voting (Digging) for or against your business, taking pictures (Flickr) and videos (Youtube) of your brands….

Perhaps, the medium just doesnt matter anymore, 80% of all content will be digital by 2010, hence if all content is digital..then all content is searchable! Search will be at the centre of an on-demand world.

Everything leads to search.

And only two possible outcomes out of this. Either they search your business, or your competitor.

Ready to jump on this new wave? Drop us your burning questions here.