Search. Everyone Does it. You Should too.

To the question, then, of why we search, the short answer is “because we must.” Human curiosity is simply too powerful to ignore.
 For those of us in a business, however, the broader answer has to do with the leadership we can offer to separate our products/services from our competitors. It has to do with our conscious commitment, every day, to creating an atmosphere in which ideas and inquiry can flourish—to choosing reason over rhetoric, enlightenment over ignorance, progress over repression, and light over darkness.