Search Engine Marketing Explained
August 2, 2008
So what does this goobledygook means? Simple. Search Engine Marketing is another form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. And its further broken down to two main methods namely, Search Engine Optimization (SEO) and Pay-Per-Click Campaigns (Paid Search).
Upon combing Search Engine Marketing revolves around promoting your website and your company name through increasing the visibility in the Search Result Pages. This is a revolutionary form of advertising whereby the internet is used as a channel to support your marketing initiatives. Over the years, Search Engine Marketing industry has been booming and is still on the rising trend to achieve greater growth. By having premium listings with top search engines like Yahoo!, Google and MSN, your company can leverage on such big names in the online industry to get qualified sales leads, extensive exposure and branding.
So, whats our Goal?
To be in the path of your audience every time they search, every place they search, in short, every search.
 Searchers Behaviours : the majority of searchers QUIT by the 3rd Page! |
| Search influence Offline purchases |
| 33% of users believe the top ranking is the top brand. |
Here’s something to ponder about. Over one million people read/subscribe to NY Times. But did you know, Google’s News Tab has 5,7000,000 searchers a month and Yahoo’s News Tab has 29, 000,000 searchers a month.
In future, the brands that win are the brands who’s customers tell the best stories online..and guess what? We are sure your customers are already talking (Blogging) about your business, voting (Digging) for or against your business, taking pictures (Flickr) and videos (Youtube) of your brands….
Perhaps, the medium just doesnt matter anymore, 80% of all content will be digital by 2010, hence if all content is digital..then all content is searchable! Search will be at the centre of an on-demand world.
Everything leads to search.
And only two possible outcomes out of this. Either they search your business, or your competitor.
Ready to jump on this new wave? Drop us your burning questions here.
10 Great Google Search Tips
August 2, 2008
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Let’s you are looking for content about web development. So, instead of just typing web development into the Google search box, you will likely be better off searching explicitly for the phrase. To do this, simply enclose the search phrase within double quotes. Example : "web development"
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Lets say you want to search for content about web development, but you want to exclude any results that contain the term advertising. To do this, simply use the “-” sign in front of the word you want to exclude. . Example Search: web development –advertising
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Often, you want to search a specific website for content that matches a certain phrase. Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier. Example: “web development” site:www.mysmallbusiness.com
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Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms. To do this, use the “~” in front of the word.. Example: “web development” ~professional
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If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”. For example, you might want to find only PowerPoint presentations related to internet marketing. Example: “web development” filetype:xls
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By default, when you do a search, Google will include all the terms specified in the search. If you are looking for any one of one or more terms to match, then you can use the OR operator. (Note: The OR has to be capitalized). Example: web development OR advertising
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If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.. Example: define:mnemonic
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Tip# 8: Phone Listing Let’s say someone calls you on your mobile number and you don’t know how it is. If all you have is a phone number, you can look it up on Google using the phonebook feature. Example: phonebook: +65 87654321
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Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock. Example: GOOG
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The next time you want to do a calculation on the fly, instead of bringing up the Calculator app, you can just type your expression in to Google’s search box. Example: 1486 + 2680
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Search. Everyone Does it. You Should too.
August 2, 2008
To the question, then, of why we search, the short answer is “because we must.” Human curiosity is simply too powerful to ignore.
For those of us in a business, however, the broader answer has to do with the leadership we can offer to separate our products/services from our competitors. It has to do with our conscious commitment, every day, to creating an atmosphere in which ideas and inquiry can flourish—to choosing reason over rhetoric, enlightenment over ignorance, progress over repression, and light over darkness.